A second Cheba Hut “Toasted” Subs franchise location was just opened in Albuquerque, New Mexico! New Franchise Owner, Isaac Montoya, has been in the franchising business since his college days and he is very familiar with the sub franchise, as a company.
“Cheba Hut has kind of always been in the family,” Montoya said. “My parents took over the Cheba Hut near the university with some partners a few years ago when I was going to UNM. In 2014, I actually took over my parents’ business partner’s shares in Cheba Hut, so that’s kind of how I fell into the whole role of owning and operating my own franchise.”
Although Isaac is a fan of Cheba Hut’s infamous marijuana theme, he recognizes that not everyone is, clarifying that Cheba Hut only has one mission – to serve excellent subs.
“We get people that come in all the time with a stigma about what we serve,” he said. “At the end of the day, we serve great food, and that’s the bottom line.”
Montoya is excited about owning and operating this Cheba Hut, and plans to expand to other areas of Albuquerque, adding to the currently-existing 25 Cheba Huts nationwide.