What a week! Our sandwich franchise has made a few headlines over a little incident we’re going to refer to as “Mushroom-gate,” in which our badass Founder and CEO Scott Jennings got his very valid point across in the most memorable way possible. In case you missed it, we can bring you up to speed.
Cheba Hut fans from coast to coast can testify to the otherworldly (dare we say transcendental?) properties of our famed Magic Mushroom sandwich. We’ve been making it for over 15 years, and we don’t intend to stop anytime soon. For the uninitiated, our Magic Mushroom sandwich consists of spicy pepper jack cheese, portobello mushroom, teriyaki glaze, green peppers, and pineapples, all toasted to melty perfection on our signature, fresh-baked Cheba Hut bread. Like its namesake, it is truly a mind-altering experience.
It seems, however, that a certain other sandwich franchise based in Denver didn’t get the memo that our delicious homage to the trippy toadstool is the rightful owner of the Magic Mushroom moniker. This competing sub franchise developed a sandwich reminiscent of an Austin Powers fever dream, marketing it as a special edition sandwich available only on June 22, and using the same name as our beloved menu item. So we sent a cease-and-desist order to their corporate headquarters. With a stripper. Dressed as a cop. That’s how we roll. You can read all about it here, here, here, and here.
For a little background info, the use of actual magic mushrooms,- or Psilocybin mushrooms, if you’re feeling fancy- was recently decriminalized in Denver, and the other sub franchise was releasing their take on a Magic Mushroom sandwich as a tribute to the groundbreaking law, in an attempt to get on the bandwagon. Like the recent publicity stunts trying to cash in on the “green wave” sweeping the country (CBD-infused burgers come to mind), this tie-dyed concoction was the other sub franchise’s effort to be on trend, in the know, and (we guess?) hip with the kids. Their only real connection to magic mushrooms is the fact that they are based in the same city where the law was just passed, but they didn’t let that slow them down.
Long story short, once they received our little care package, the other sandwich franchise sent us a mildly humorous email laden with mushroom-related puns, delivered by a singing sandwich. “They kind of clapped back with a singing sandwich guy. They came over to our restaurant, so it was a little bit of fun back and forth,” remarked Jennings good-naturedly. In addition to fungus-based wordplay, the sub franchise pledged to donate their proceeds from the one-day-only sales of their mushroom sub at their Logan Street location in Denver to a local charity, The Food Bank of the Rockies, and encouraged Cheba Hut to do the same.
If there’s one thing you should take away from this story about the Cheba Hut sandwich franchise, it’s this: we don’t take any shiitake from our competition. If we see a fellow sub franchise or fast-casual restaurant try to hop on the bandwagon, you’d better believe we’re going to call them out on it! In the words of our Founder, “My ideal outcome would just to put people on notice, I know we can’t lock down the green wave, everyone is going to get on. But we’re putting people on notice that if you’re a faker or a trend jumper, we’ll put you on notice and we’ll poke you.”
We’ve built our entire sandwich franchise from the desire to never be ordinary and believe us: we are not like the rest. Clearly. We’ve been in the marijuana-themed sandwich franchise business since way back in 1998, long before pot became trendy- or even legal, for that matter! When it comes to sandwich franchises offering a delicious product in a fun, laid-back atmosphere, we’re in a class all by ourselves. Many a sandwich franchise tries to emulate us, but none succeed. We’re an OG sandwich franchise playing by our own rules, and our fans across the country know that there’s no better joint in town than ours!
Need a Cheba Hut in your city? Think you’ve got what it takes to be a Cheba Hut Franchise Owner? Let’s talk. We’ve got a dream to cover this beautiful nation with Cheba Hut sub franchise locations, and we’re always on the lookout for like-minded people to help us make it come true. Visit our franchise site to get more info about who we are, what we do, and where we’re taking this crazy sub franchise party next as we keep rollin’ across America. You can also hit us up on the form below to find out about Cheba Hut sandwich franchise opportunities in your location. Stay “toasted!”