Cheba Hut Featured as a “Buzzworthy” Brand

Cheba Hut Featured as a “Buzzworthy” Brand

Sub franchise, Cheba Hut “Toasted” Subs, and our fearless Founder, Scott Jennings, were recently featured on Restaurant Business Online, as a Buzzworthy Brand! What is a Buzzworthy Brand, exactly?

“Editor’s note: Buzzworthy Brands is a new weekly Restaurant Business feature highlighting innovative growth brands that operators should keep an eye on.”

Yep! Sounds about right to us! With a year-over-year sales growth of 11.6%, an average unit volume of $1.5 MILLION, and a theme that was successful even before cannabis started becoming more mainstream, Cheba Hut is absolutely Buzzworthy. Though we initially started growing rather slowly, we have since started pushing an explosive, yet methodical expansion plan.

To help achieve our attainable, albeit lofty, goals, we recently hired Brian Loeb as our Vice President of Marketing, who sat down with Restaurant Business, as well. Brian spent many years as the head of digital marketing for Smashburger and he’s actually our first outside corporate hire. Tasked with expanding our brand to audiences who may not be familiar, or even comfortable with the marijuana culture, we have made it a point to assure prospective customers that Cheba Hut is, and always will be, all about the food, the atmosphere, and the customer service.

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Here are some questions, focused around growth, that Scott and Brian answered.
Note – To read the full Q&A, CLICK HERE 


  1. After more than 20 years, why are you ramping up for growth now?

Jennings: I started Cheba Hut as a cool place to work, where you didn’t need 15 to 20 pieces of flair. I wanted people to have fun, come as you are. If you smoke weed, that’s great. If you don’t, that’s great, too. (But) we need opportunity. These are good kids. We want to have the opportunity for people in our organization.

  1. As you expand, how will you grow your audience?

Loeb: Any marketer’s job is to boost sales. The way to do that is to elevate the customer experience. For 21 years, we’ve had this really, really loyal customer base. We owe extreme loyalty to those people. With that said, there’s a lot of people who haven’t tried Cheba. I don’t smoke pot and there was some sort of barrier to me at the beginning. … But I was completely hooked from the first bite. We need to start with that core base and extend that to other customers as well. We’ll launch a relevant and “Cheba-fied” loyalty program, revamp social programming, optimize online ordering. We’re certainly not veering away from what we’ve done and who we are. We’re not going to be Chuck E. Cheese’s overnight … but, at the same time, let’s extend Cheba to different segments.”

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Are you currently looking to invest in a sub franchise, for the present or the future? If so, then we would absolutely recommend looking into Cheba Hut “Toasted” Subs! Our AUV is unmatched in the sub franchise industry, our Support Team is unparalleled, and, perhaps most importantly, Cheba Hut was successful even before cannabis started hitting the mainstream. What does this mean? It means that we’ll continue to be successful whether the cannabis culture stays relevant or not.

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Look out Gators and Bulldogs – Cheba Hut is on its Way!

Look out Gators and Bulldogs – Cheba Hut is on its Way!

Previously, we mentioned how we are looking to bring our sandwich franchise opportunity, Cheba Hut “Toasted” Subs, to all of the universities that make up the SEC conference. Well now, we have officially started this journey and we are excited to announce that new Cheba Hut locations will be opening up in Athens, Georgia (University of Georgia, Bulldogs), and Gainesville, Florida (University of Florida, Gators)! Students, teachers, and parents alike can soon look forward to getting toasted!

 

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Gainesville, Florida – University of Florida

Cheba Hut is going to bring the residents and students of Gainesville, FL a new restaurant and a new way to satisfy their munchies. We are planning to open two locations in 2020 and we’re looking at locations around the UF campus. 

“The demographics are good, the city is good. I feel like there’s room for a concept like ours.” Seth Larsen, Chief Relationship Officer, said. “There’s no doubt about it that we love campus locations and great younger-ish cities that the university kind of creates.”

We are also looking to continue our expansion across the Sunshine State as we are getting ready to open up multiple Cheba Hut locations in other cities like Orlando and St. Augustine. Florida is an enormous state, though, and there’s room for everybody! Maybe now is the time to bring a Cheba Hut to your Florida community! 

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Athens, Georgia – University of Georgia

Scott Jennings, Founder of Cheba Hut “Toasted” Subs, is planning on bringing two Cheba Hut locations to the University of Georgia area by fall of 2020. These locations are just two of many that will reside in college towns, following the likes of stores near the University of New Mexico, the University of Wisconsin, and more. Jennings, feels like Athens is the perfect location for Cheba Hut because of its, “great college campus and the way UGA represents itself.”

“UGA is in a different league when it comes to wanting to be the best at what they do and that’s something we also believe,” Jennings said.

Specifically, Jennings is looking for locations downtown, around College Avenue and Clayton Street. Colleges are the PERFECT locations for Cheba Hut because they attract plenty of hungry students and they also provide plenty of employment opportunities. Additionally, each location is encouraged to create their own subs, murals, and artwork that accurately represent the local community.

“We would like to have earned the respect of both locals and students,” Jennings said. “In addition, we would like to be involved with the community and giving something back for their support

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Are you looking for the PERFECT sandwich franchise opportunity? Then look no further then Cheba Hut “Toasted” Subs! We are looking for entrepreneurs from all sorts of backgrounds and in all sorts of locations. While Cheba Hut has a tendency to do really well in areas with a major university, Cheba Hut also has a tendency to do really well almost everywhere else, too! Our industry-leading economics can attest to that! 

So! If you would like more information on how to join the Cheba Hut team, CLICK HERE – this will take you to our franchising site where you will find all of the information that you’re looking for!

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Top Sandwich Franchise Looking to get TOASTED with SEC Students!

Top Sandwich Franchise Looking to get TOASTED with SEC Students!

Here at the top sandwich franchise you’ll ever come across, otherwise known as Cheba Hut “Toasted” Subs, we are all about the rivalries. Since our inception, back in 1998, we’ve been dueling it out against “The Man” as well as the stigma around cannabis. We even founded our original Cheba Hut location at a college location which comes with its own set of rivalries! Today, colleges are some of our favorites places to bring our top sandwich franchise, as part of our development plan has actually revolved around operating near colleges.

“Cheba Hut started as a college brand at Arizona State before we moved down to Tucson via the University of Arizona, then Boulder via the University of Colorado-Boulder and then Eugene via the University of Oregon,” said COO, Marc Torres. “That early development in the Pac-12 Conference generated some awesome rivalries between stores—because we were college-oriented, we would do marketing at games, tailgating events, etc. It really creates a cool sense of internal competition and some engaging elements that you don’t necessarily see with other brands.”

We really feel like the spirited culture that comes with sports-oriented colleges aligns with the fun atmosphere and welcoming feel that visitors have come to expect when they eat at any Cheba Hut location. This is precisely why we are looking to continue our expansion with the universities that make up the SEC!

 

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Throughout various markets in the South and Southeast, you can start expecting new Cheba Hut locations to open. In fact, we have recently signed three-unit deals with new Franchise Partners in St. Augustine, Florida; Dallas, Fort Worth & Austin, Texas; and Atlanta, Georgia. In the case of Atlanta, the owners are planning on opening their second location in Athens – home of the University of Georgia Bulldogs. In addition to all of these exciting openings, we also just signed a three-unit deal in Little Rock, Arkansas and these Franchise Partners are expecting to open their second location in Fayetteville, home of the University of Arkansas! 

Torres is extremely confident in our plan for targeting the major college conferences and he feels that our model and our culture will not only fit in but that they will thrive in the SEC college markets.

“First and foremost, we tend to draw people with a little bit more open-mindedness, which you often find in college students,” Torres said. “Obviously, a cannabis theme isn’t for everybody, but college kids are in the midst of figuring out who they are as individuals and a playful ‘should-I-or-shouldn’t-I’ vibe really touches on that student experience of making your own decisions for the first time.”

Cheba Hut presents the kind of spot that many college-aged students are looking for. Most of our staff is comprised of college students, our managers are generally younger than usual, and it’s a cool place to work. With our welcoming atmosphere, every person will feel like a part of the Cheba family, whether that be customer or employee. This is all in addition to the fact that all of our Cheba Hut locations include bars which further increases the amount of inclusiveness. 

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Finally, Torres makes it a point to emphasize that our top sandwich franchise is not only committed to becoming a part of the “authentic” college experience, but we are also looking to grow with the communities and expand with every SEC market location that we’re involved in. We’ve helped in this instance by actually offering internships to “brand ambassadors” who are generally local college students who spread the good word of Cheba Hut. 

“Cheba Hut is all about building your story. We want people visiting to come and make cool memories that turn into stories,” Torres said. “We want Cheba Hut to be part of that ‘Rite of Passage’ that’s part of college—that experience of making awesome memories with friends at the local Cheba Hut has the chance to become a big part of going to college in Baton Rouge, or Gainesville, Athens, Fayetteville.”

Are you interested in bringing a Cheba Hut “Toasted” Subs, THE top sandwich franchise around, to your alma mater? Maybe you have kids that are attending these schools and you’re interested in making sure that they stay on top of their studies? Or, maybe you have zero affiliation with any SEC school but you’re still interested in bringing a Cheba Hut to your community? Whatever your reasons might be, we would love to talk to you! CLICK HERE to be taken to our franchising site where you can find all sorts of information on how to open up a Cheba Hut “Toasted” Subs of your own!

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Meet our Newest Sandwich Franchise Owner, Chance Steed!

Meet our Newest Sandwich Franchise Owner, Chance Steed!

We’d like to extend a warm Cheba Hut welcome to the awesomely-named Chance Steed, who took advantage of our one-of-a-kind sandwich franchise opportunity! Chance has signed on with us to own three “toasted” sub-franchise locations in the Dallas/Ft. Worth area. An avid poker player who comes to us with a background as a real estate and equity investor, Chance first heard of us on a ski trip to Steamboat Springs, Colorado, when his friend suggested they stop by our Dillon location for a quick bite. Chance instantly connected with the Cheba Hut vibe, digging the eye-popping wall mural, fun menu item names, and laid-back, friendly staff. “The relaxed and fun, easy-going work atmosphere seemed like the perfect fit for me,” Steed said about what first motivated him to explore a Cheba Hut sandwich franchise opportunity.

The high availability of Cheba Hut sandwich franchise opportunities in his area was what really sold Chance on becoming a Franchise Owner. His three new locations will be the first Cheba Hut sub-franchise restaurants not only in Dallas/Ft. Worth, but in all of Texas! Talk about seizing opportunity by the (sandwich) buns!

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Is there a future Cheba Hut sandwich franchise opportunity with your name on it? We’re on a roll, and we want you to get rollin’ with us! Ditch the boring desk job and join the Cheba family as we get our “grow” on–all across the United States! We’re always on the lookout for new talent- click here to be directed to our franchise page so you can get the info you need about our unique sandwich franchise opportunity, who we are, and who we want to partner with.

Ready to take the next step? Complete the contact form below to receive a copy of our extra-beefy Franchise Report, which includes everything you ever wanted to know about the Cheba Hut sub-franchise. From there, we can see whether you pre-qualify for a Cheba Hut sandwich franchise opportunity of your own!

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Heads up, Arkansas- We’re about to change your sub franchise game!

Heads up, Arkansas- We’re about to change your sub franchise game!

We’re stoked to announce that the Cheba Revolution has spread to Arkansas! Hunter and Darcie Fletcher of Conway, AR will be the Franchise Owners of our first-ever Arkansas Cheba Hut sub franchise in the capital city of Little Rock this fall, and will open two more locations in Fayetteville next year. Little Rock news affiliate KATV covered the big news last week.

Arkansas is nicknamed the “Land of Opportunity,” and it’s certainly living up to its nickname for Cheba Hut! We’re excited to show Arkansas residents why we’re quickly becoming the fastest-growing sub franchise in America. We’re pumped to soak up some of that sweet local culture and incorporate it into our newest Cheba Hut sub franchise locations. It’s important to us that each Cheba Hut has its own vibe that reflects the local flavor of each city we’re in. That’s what makes us different from other corporate sub franchise machines: to us, it’s all about bringing that Cheba goodness to the people and celebrating their unique style.

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We’re on the lookout for more awesome people like the Fletchers who think they’ve got what it takes to be a Cheba Hut Franchise Owner. If you’ve got a vision of bringing a Cheba Hut sub franchise to your neighborhood, we want to hear from you! Becoming a Cheba Hut Franchise Owner gives you the chance to be the entrepreneur you always wanted to be with none of the hassle of running an independent business. We’ve got your back, whatever you need, so you never have to feel like you’re going it alone. Not only that, but we’re kind of a big deal. We don’t want to brag, but the Cheba name comes with its own devoted following of rampant sub sandwich fanatics, so it’s not like you’re going to have a hard time convincing people to eat your righteous toasted subs.

Now’s the time to seize the Cheba Hut sub franchise opportunity- click here to read more about how Cheba got its start, what we stand for, and what makes us special. If you’re ready to learn more about our pre-qualification process, complete the contact form below and we’ll get back to you ASAP. Your Cheba dream can become a reality!

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