Cheba Hut has always been known for doing things differently. From Cheba Hut’s marijuana themed concept to its one-of-a-kind tasty treats, this company has always been unique from other sub franchises. Now, one way that Cheba Hut is seriously standing out from other sandwich concepts is its bar.
“A consistent bar program is an imperative. We wouldn’t let any location go willy-nilly with the menu, so we shouldn’t do that with a bar,” said Chief Relationship Officer Seth Larson. “That was the launching point for the new bar program.”
The bar program keeps in line with the restaurant’s theme. It offers fun, tasty cocktails with a spin such as the margarita with an onion ring and “bong water” rotating shots. Customers love these inventive concoctions, and that has helped to increase the company’s profit margin. However, it is also important that the brand stay not only trendy but current, and it must do that by being ahead of the curve when it comes to preferences. This is why Cheba Hut is bringing in new beers such as Odell and Lagunitas, as well as PBR for a cheaper option.
Cheba Hut continues to be an innovator in the industry, obtaining excellent profit margins and growing rapidly. The sub franchise currently has 14 open locations, with 25 total locations awarded and more on the way.
Mark it on your calendars, Atlanta, Georgia: By fall 2019, your new favorite hangout spots will finally be open! Our toasted sub concept, Cheba Hut “Toasted” Subs (go figure!) will be serving Midtown, West Midtown, Reynoldstown, Summerhill, Edgewood, O4W, Georgia Tech, and the Georgia State areas. And it’s going to be a thing of Beatty – Hospitality veteran, Justin Beatty, to be exact! Beatty was recruited by his friend and Atlanta-based entertainment lawyer, Josh Burdick, are excited about bringing chill vibes and delicious dishes to the area and continuing to build a strong, passionate fanbase that will now stretch coast-to-coast.
Josh actually approached Justin about the prospect of signing on with Cheba Hut, showed Justin the numbers and told him to “talk me out of this.” After reviewing the investment level and everything else, Justin replied, “I don’t think I can.”
When asked if he would have signed on with another toasted sub concept or restaurant brand, in general, Justin was emphatic, stating that he and Josh decided to go with Cheba Hut specifically because it was perfect for them and the Atlanta market.
“We both agreed that the Cheba Hut brand was a perfect fit, especially for the areas we were targeting, because the demographic fits neatly in with the brand’s core group, but there’s also a lot of room to diversify the Cheba Hut customer base here in Atlanta,” Beatty explained. “[A cannabis concept] works in the areas we’re targeting, but Atlanta is also a taco burger town; there’s not a lot of top-tier sandwich options, so something like Cheba Hut is definitely something that works really well.”
Both Josh and Justin love the fact that franchising with Cheba Hut doesn’t mean “conforming.” On the contrary, Josh and Justin are both looking forward to making their Cheba Hut restaurants accurate representations of the Atlanta culture and are planning on using their connections in the Restaurant and Music Industries to do so.
“That’s why we love Cheba Hut, because they’re very much proponents of ‘make it your own.’ They want us to be us and bring what we bring,” said Justin. “I’m the beverage guy and I wanna run a crazy bar program with local beers. I have a lot of connection to local breweries, so I’m going to drive that hard, but also keep an eye on innovation, like on-tap wine and on the food side too. I just want creative options. We’re also looking to tie into the local music scene here. We want to have Cheba Hut be a hub for music, or as a hangout spot, or as both. The demographic here is ready for that.”
Interested in bringing THE toasted sub concept to your community? Cheba Hut is currently looking for qualified Franchise Owners all across the United States who are ready to help their communities get “toasted!” CLICK HERE to visit our franchising site where you will be able to take a look at our numbers, our franchise model, and more!
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Cheba Hut’s plans for growth are ambitious; fifty stores by 2021, and 200 stores by 2025. However, if our past and our present are any indications of our success, this goal is nowhere near unreachable. Cheba Hut has been growing quickly and methodically over the past few years, with twenty-five franchises awarded and fourteen locations open. There are also plans to open stores in Texas, Georgia, and California, as more cities want a taste of our famous “toasted” subs. Our “toasted” sandwich franchise is trying to gain more traction nationally and, while we are much more than just our theme, marijuana becoming more accepted every year is only helping. Fun fact: there are already thirty-three states that have some form of marijuana legalization available and we are loving riding “the green wave.”
“We’re getting ready to push nationally,” Seth Larsen, Chief Relationship Officer, said. “We want to be smart about our growth.”
Cheba Hut differentiates itself from other sub franchises not only by its fun psychedelic theme (Acapulco Gold, Silver Haze anyone?) but also by its excellent food that is made fresh with the best ingredients, welcoming atmosphere, customer service, and interesting flavor combinations. At most locations, the sandwich franchise also has a full bar, and even live music, making it a great spot to hang out and enjoy a beer.