“Toasted” Sub Concept and “The Green Wave”

“Toasted” Sub Concept and “The Green Wave”

Scott Jennings, a self-proclaimed “foodie at heart,” founded Cheba Hut “Toasted” Subs back in 1998. Jennings decided to blend delicious food with an anti-establishment, counter-culture them and, as a result, Cheba Hut has exploded into 20 different locations in seven different states. With a growth plan to achieve as many as 200 locations (or more) by 2025. 

With a deep commitment to hospitality, unmatched customer service, and the best tasting food (and bread) around, all built around our unique cannabis theme, our “toasted” sub concept is ready to take advantage of the “Green Wave” that has taken over the nation!

Still Serving “Only Good Vibes”

top-sandwich-franchise-cheba-hut, toasted sub concept, marijuana themed concept, green wave, sandwich franchise opportunity

It is important for us to note, that we found success long before the first instance of state-level legalization of marijuana. For our Chief Relationship Officer, Seth Larsen, though – this came as no surprise:

“Our theme is secondary,” Larsen explained. “The biggest thing we’re focused on is hospitality and great food. We’re food- and hospitality-driven and that’s what makes rabid fans that keep coming back.”

One of our longest tenured Franchise Owners, Dorian “DJ” Lenz of Phoenix, Arizona, agreed with Larsen and added his own thought:

“We take three things really seriously at Cheba Hut,” Lenz said. “That’s culture, food and customer service. So we might seem like pot-smoking hippie goofballs, but we don’t mess around with the quality of the product or with our customer service. If our only claim to fame was that we had a weed gimmick, we would have closed a long time ago.”

All of the Flavor – None of the Judgment

Despite the overall theme that Cheba Hut embraces, however, our toasted sub concept is completely open to anybody and everybody – both from a consumer standpoint and a franchisee standpoint. Our main focus is on providing anybody and everybody with a relaxed, laid-back atmosphere and an exceptionally delicious meal that you won’t forget.

Many of our locations also boast a full-service bar with an impressive cocktail list and beer selection that is reflective of the community around the store.

At the end of the day, what sets us apart from a competitive sandwich marketing isn’t our cannabis theme: it’s our unmatched commitment to service, to quality, and to good vibes only. This means that potential Franchise Owners are able to open a Cheba Hut and have it perform well in a multitude of markets.

With a focus on healthy, balanced growth, we are looking to add three to five stores every year and we have instituted a business model that only signs on franchisees who are willing to commit to a minimum of three locations. This focus has led us to a very healthy AUV (Average Unit Volume) of $1.2 MILLION in 2017 – a number that directly competes with some of the biggest names in the Sub/Sandwich Industry. 

“We’re not the average sandwich player out there, nor do we want to be,” Larsen explained. “And the biggest thing is, when we were founded, we were pigeon-holed into being a college brand. And we love college markets, but we can operate in suburbia, downtown, in states that are more traditionally conservative—we love those markets. We’re food- and hospitality-focused and those are core values across the United States. For 2019, we’re focused on that healthy growth and opening stores at or above that average unit volume.”

Interested in opening your own toasted sub concept with Cheba Hut? CLICK HERE for more information on how to bring a Cheba Hut to YOUR community!

Ready to start now?

Fill out this form to learn more.
Currently not seeking Franchise Partners in CO, AZ, NV.

First Name*

Last Name*

Email*

Mobile Phone*

State*

Zip Code*

*Required

Cheba Hut Discusses Expansion into Non-Traditional Locations

Cheba Hut Discusses Expansion into Non-Traditional Locations

There’s always a rush to find the next big hotspot for success, especially in the quick-service restaurant market. People spend time and money in an effort to crunch analytics in determining where to open new eateries. These numbers are generally based on historical data that tracks consumer usage at foodservice outlets, restaurant density, and the correlations that might exist between traffic growth and population growth. QSR recently published an article titled, “2018 Growth 40 Breakdown” in which the article listed the top-40 locations to expand in terms of restaurant trends. Why is this important? For a company like Cheba Hut that is currently expanding rapidly, it’s important to find the best places to expand into and “non-traditional” locations are quickly gaining traction to other locations which might make sense – on paper.

The Brownsville Herald interviewed Seth Larsen, Cheba Hut’s Chief Relationship Officer, to discuss these non-traditional markets and what it means for people in the Restaurant Industry.

“These non-traditional markets are becoming more attractive, especially to fast-casual emerging brands,” Larsen said. “Just because the demographics are good, there’s a little more disposable income down there, the cost of living is a little bit less than some of the traditional markets that we would be looking at.”

To read the full article, CLICK HERE
To see QSR’s 2018 Growth 40 Breakdown” article, CLICK HERE
Interested in bringing your own Cheba Hut Toasted Subs to your community? CLICK HERE to be taken to our franchising site for more information

Ready to start now?

Fill out this form to learn more.
Currently not seeking Franchise Partners in CO, AZ, NV.

First Name*

Last Name*

Email*

Mobile Phone*

State*

Zip Code*

*Required

Cheba Hut Opening in Riverside, California!

Cheba Hut Opening in Riverside, California!

Cheba Hut is excited to announce that we will soon be opening a new location in Riverside, California! New Cheba Hut Franchise Owner, Tyrone Myles, was working in the medical industry selling implantable pacemakers and defibrillators when he decided that he was ready to take on a new entrepreneurial journey. This journey didn’t originally begin with Cheba Hut, though:

“I had signed up with another franchise but couldn’t get the geography I wanted,” Tyrone said. “But when I drove down to San Diego and tried one of their sandwiches I was hooked on the spot.” Tyrone continued by stating that, “I like this because we have some autonomy. Each store will be different, and the employees don’t have to wear uniforms. They just want people to be able to express themselves.”

With initial plans to open three different Cheba Hut restaurants – the first in Riverside, the second in Rancho Cucamonga, and the third in Temecula – Tyrone, his wife Lisa, and their two daughters, Caris and Danielle, will be running the business together.

“I think it’s a good opportunity,” said Danielle, who will take on the role of general manager. “It’s unique and their company culture and beliefs align with ours. The people in my family are all big foodies!”

To read the full article, CLICK HERE
Interested in owning your own Cheba Hut Toasted Subs? CLICK HERE to visit our Franchise Site for more information!

Ready to start now?

Fill out this form to learn more.
Currently not seeking Franchise Partners in CO, AZ, NV.

First Name*

Last Name*

Email*

Mobile Phone*

State*

Zip Code*

*Required